Marriott Exec: How We Prototype, Crowdsource, Measure

Marriott executive Brian King discussses rapid prototyping, collecting ideas from employees and customers, and why naivete is crucial to innovation.

October 10, 2014 · 1 min read

My Role King explains his role as Global Officer of Marriott Signature Brands & Global Sales at Marriott: Includes new product innovation — physical hard products or soft products like service strategy. Overall marketing communications — how we communicate our brands to…

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