Dennis McGrath on How Starbucks Tests New Ideas in the Real World

Dennis McGrath of Starbucks discusses how the company developed a new protocol for testing ideas, when to bring in stakeholders, and building a failure-tolerant culture.

By Scott Kirsner · July 11, 2017 · 1 min read

McGrath says that since 2009, the Seattle-based coffee chain has been working to accelerate the way it can test ideas in just a handful of stores — in part to see what will break before they are rolled out nationwide. Now, McGrath explains, “we can have a concept on Monday and…

More like this

How Perdue Farms is Pursuing Differentiation with AI

Why Digital Transformation Still Gets Stuck Inside Large Organizations

The Death of the Design Process (and the Rise of the Infinity Loop)

COMMENTS