Insights

InnoLead case studies, interviews, book excerpts, and contributed columns.

▾
Insights

How Shell, SharkNinja, and LG Think Big and Aim for ‘Virality’

InnoLead’s Impact conference brought together three leaders who build new businesses inside large companies. They shared advice about how they identify new opportunities, how they move quickly, and how they keep leadership support over the long timeframe it can take for new ventures to generate return-on-investment. 
Scott Kirsner · Sep 23, 2026
Insights

Is Your Company Sabotaging Projects by Using the Wrong Evaluation Criteria?

“In most companies, financial metrics are the default language for decision-making on core business innovation projects,” writes Noel Sobelman in the new book Innovation Portfolio Management. Unfortunately, “projecting ROI when entering brand-new territory with no history to draw on is, at best, guesswork,” he says. Here’s his advice.
Noel Sobelman · Sep 11, 2026
Insights

Deploying AI at $28B Sun Life Financial: Learnings So Far

InnoLead interviews Sun Life exec Laura Money about how she prioritizes AI projects; some of the concrete outcomes they’re seeing so far; and why Sun Life has joined other Canadian companies to form the AI Consortium.

Nicole Lewis · Aug 31, 2026
Insights

How to Think About Startup Engagement in 2026

In a session at the most recent Impact conference last month, we looked at some of the reasons why it might make sense to partner with a startup rather doing everything in-house — and a few metrics and indicators that can let you know whether or not your approach is working.

Chris Varley · Jul 27, 2026
Load MoreShowing 10 of 1206

Thanks to our strategic partners

AIPath logoAucctus logoDisruptive Edge logoEzassi logoHYPE logoITONICS logoPeer Insight logoQmarkets logoWellspring logo