How Activision Blizzard is Growing its Audience Beyond Hard-Core Gamers

Ken Wee, Chief Strategy Officer of Activision Blizzard, shares insights on esports, the company’s focus on its biggest franchises, investing in mobile games, free-to-play offerings, and more.

By Lilly Milman · January 4, 2021 · 1 min read

During a year when leaving home could be perilous, some people preferred to travel to the future to fight foes in Overwatch or run raids in the realm of Azeroth with new virtual friends. When lockdowns descended in March, video game sales worldwide leapt by 63 percent as people…

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