Podcast: A Beginner’s Guide to Design Thinking

As part of our bonus series, “A Beginner’s Guide,” we caught up with experts on design thinking from Harvard, BCG BrightHouse, and Blue Origin, who shared what design thinking is, the biggest mistakes innovators make with the framework, and more.

March 27, 2023 · 1 min read

Design thinking is a frequently-used methodology among innovators, and the term has been in use at least since the 1990s, when it was popularized and codified by IDEO and Stanford University. But not everyone who shows up for a design thinking session — or even those who run…

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