In too many organizations, innovation is an:
- isolated capability operating far from the customer and the core business
- “initiative of the year”
- passing trend.
And as a result, it doesn’t deliver the impact that C-level leaders expect. In companies that treat innovation in this cyclical, unserious way, employees get demotivated. And the existing company culture gets reinforced: “we’re just not innovative.”
This research project aims to address that. We wanted top look at the strategies and techniques that make innovation an enduring capability within large organizations. (Role models include persistent innovators like Apple, Disney, LEGO, or Novartis — who build innovation muscles over decades, and despite setbacks.) This project will include a data deck compiling results from an InnoLead survey fielded in Q4 2024; a large-format discussion document; qualitative interviews with leaders in big, established organizations; and thought leadership from our sponsor, HYPE Innovation.
Thanks to HYPE Innovation for its support of this research initiative. HYPE is a leading provider of software and consulting for innovation management, offering a comprehensive platform for the entire lifecycle of your innovation program. .
* This slide deck is currently available to InnoLead members only. Please log in if you have a membership, learn more about membership here, or request an excerpt using the form below.
If you’d like to participate in future research, make sure you’re receiving (and reading!) our twice-weekly email newsletter.
