Innovators don’t just create better products—they rethink entire systems. Yet too many companies treat customer relationships as transactional, missing the chance to co-create transformational value. The real opportunity? Applying innovation thinking to your most critical partnerships to unlock new markets, solutions, and revenue streams.
On March 20th at 12pm ET, join Deirdre Crowley, Marketing Fellow, Dow Inc. and Innosight Managing Directors Ned Calder and Rob Bell as we explore how companies are redefining customer relationships by focusing on collaborative innovation rather than just selling. We’ll go in-depth into how Dow Chemical unlocked new value by shifting its innovation focus from breakthrough products to modular solutions that simplified customers’ manufacturing processes—proving that solving operational complexity can be just as impactful as technical innovation.
Key takeaways will include…
- How to identify high-value collaborative innovation opportunities
- How to apply the jobs to be done framework to deepen customer insight
- How to make the shift from transactional selling to consultative growth.
Register now to secure your spot!
Host Bios
Deirdre Crowley, Marketing Fellow, Dow Inc.
Deirdre is a Marketing Fellow for the Coatings & Performance Monomers business. She has a passion for innovation, jobs-to-be-done, and change management, and how to utilize each in crafting business strategies. Deirdre is currently focused on developing strategic organizational capabilities to build new market leadership positions, capitalize on growth opportunities, and develop new business models. Deirdre earned an MBA from Columbia University and holds a BS in Mechanical Engineering and a BA in German from the International Engineering Program at the University of Rhode Island.
Ned Calder, Managing Director, Innosight
Ned Calder is a Managing Director at Innosight. In over a decade with Innosight, he has partnered with leadership teams of some of the world’s top companies to navigate disruptive change and transform into the next version of themselves. Ned has extensive experience helping companies find, develop, and commercialize high-potential growth opportunities across a wide range of industries. His work has enabled organizations to define and align on a unified strategy for long-term growth, develop new business models for products and services, and build organizational enablers and capabilities.
Rob Bell, Managing Director, Innosight
Rob Bell is a Managing Director at Innosight. He focuses on helping leadership teams navigate disruptive change and develop future strategies for sustained profitable growth. Rob has been instrumental in developing transformational strategies at some of the world’s largest and most successful industrial companies to help them deliver new, differentiated value to their customers. He has designed and driven growth initiatives with material impact on client results.
