Open innovation and co-creation involve spurring collaborations with customers, suppliers, independent scientists or inventors, etc. These approaches typically work best when:
- You have a specific goal or in mind.
- They are well-promoted, with the help of outside partners.
- They are sustained over a period of years, not months.
- There are tangible economic benefits to partners who choose to work with you.
A good place to start is with our research report, “Best Practices: Co-Creation & Ecosystem Development.”