Design thinking is often incorporated in innovation workshops. However, Naureen Meraj says that the emphathy, reframing, and ideation stages of the process are often overlooked during training. Focusing on these three stages can help innovators get into the customer mindset, leading to innovation wins. Meraj is a training and digital transformation leader who has worked at NTT Data and Salesforce.com.
How to use a simplified version of a Reverse Income Statement to define and value the experiment's key assumption(s). Includes a downloadable spreadsheet example.
