All sports and innovation articles

Article Mobile Apps, NFTs, and the Metaverse: How FIFA is Innovating its Way to the 2022 World Cup
March 25, 2022 | By Collin Robisheaux
“Innovation is a word that can mean everything – and nothing,” says Benjamin Stoll, Director of Strategic Alliances & Innovation at FIFA, football’s governing body. Unless, he adds, innovation activity can be tied to tangible value creation for FIFA and its constituents. We talked to Stoll in advance of this...
Article Exclusive Interview with NASCAR’s Chief Innovation Officer
February 17, 2022 | By Collin Robisheaux
To shed light on how NASCAR stays connected with fans — and how it explores the potential of new technologies — we spoke with Craig Neeb, Executive Vice President and Chief Innovation Officer. He says that delivering concrete results requires strong relationships with leadership, openness to the startup world, and an acute...
Video Video: How eSports and New Licensing Structures are Driving Disruption in Sports
February 9, 2022 | By Alex Slawsby, Collin Robisheaux
Alex Slawsby of InnoLead and Jack Elkins of Sidekick Innovation discuss how “name image likeness” deals and eSports will impact the future of college and pro sports.
Video Video: How NFTs and Mobile-First Content are Changing the Sports World
February 1, 2022 | By Alex Slawsby, Collin Robisheaux
Alex Slawsby of InnoLead and Jack Elkins of SideKick Innovation sit down to discuss how mobile-first content consumption, online betting, and non-fungible tokens are impacting the world of professional sports.
Article Leveraging Analytics and Envisioning the Future of VR at the Indianapolis Colts
December 23, 2021 | By Alex Slawsby, Collin Robisheaux
For decades, sports teams have relied on stats to track their performance on the field. Today, a growing number of teams are using more sophisticated data and analytics software to optimize their business performance as well. That includes the NFL’s Indianapolis Colts, where Charlie Shin serves as VP of Data...
Article Venture Capitalist Jasmine Robinson on Sports Trends — at Home and at the Stadium
October 29, 2021 | By Collin Robisheaux
Jasmine Robinson, a Partner at Causeway Media Partners, talks about some of the recent investments her sports-focused venture capital firm has made, and what she sees coming next…
Article Tracking Disruption in Sports at an Indianapolis-Based Techstars Accelerator
October 25, 2021 | By Collin Robisheaux
The world of sports is experiencing a highlight reel of disruption — from streaming content to legalized betting to digital collectibles like the NBA’s Top Shot series. We talk with Jordan Fliegel, Managing Director of the Techstars Sports Accelerator, to understand what matters most.
Article Why the San Francisco Giants Have a Fan Council — and Ambassadors
October 13, 2021 | By Collin Robisheaux
October is big for baseball fans and all eyes are on the SF Giants, leading the playoffs after a five-year hiatus. For Faham Zakariaei, who directs the team’s special events, the busiest part of the season means Nike partnerships, fan groups, and influencer marketing.
Article How the NHL’s Florida Panthers are Using Data More Strategically
October 4, 2021 | By Collin Robisheaux
COVID-19 has accelerated the digitization of entire industries, changing everything from where we work to how we watch sports. NHL Florida Panthers’ Chief Strategy Officer is leading the organization’s transformation with data-centered marketing and creative strategies to build a larger fan base.
Article How Intel Gets New Tech Ready for the Olympics
June 29, 2021 | By Scott Kirsner
How do you teleport two years into the future, and determine what will still seem cutting edge? That was the mandate given to the Olympic Technology Group at Intel…
Podcast Pivoting the Fan Experience at the Portland Trail Blazers
March 9, 2021 | By Kaitlin Milliken
How did the Portland Trail Blazers innovate to keep close to fans throughout the COVID-19 pandemic? The team’s Chief Commerical Officer explains.