All design & innovation articles

Thought Leadership How Great Design Will Inspire the Next Generation of Ingenious Solutions
November 18, 2021
Ingenious design is found everywhere in today’s competitive business landscape. John Edson and Brett Lovelady of PA Consulting discuss how to bake design into company culture, and the lessons designers can learn from top brands, such as Apple.
Video Redesigning the Rowing Machine at Hydrow
August 17, 2021 | By Kaitlin Milliken
CEO Bruce Smith discusses how his team designed Hydrow, an at-home alternative to traditional rowing machines with live content and leaderboards…
Article PepsiCo’s Chief Design Officer on Embracing Failure
March 4, 2021
Mauro Porcini, PepsiCo’s first-ever Chief Design Officer, offers insight on the intersections of innovation and design, methods for getting to the root of customer needs.