All consumer insights articles

Article Why the San Francisco Giants Have a Fan Council — and Ambassadors
October 13, 2021 | By Collin Robisheaux
October is big for baseball fans and all eyes are on the SF Giants, leading the playoffs after a five-year hiatus. For Faham Zakariaei, who directs the team’s special events, the busiest part of the season means Nike partnerships, fan groups, and influencer marketing.
Article How the NHL’s Florida Panthers are Using Data More Strategically
October 4, 2021 | By Collin Robisheaux
COVID-19 has accelerated the digitization of entire industries, changing everything from where we work to how we watch sports. NHL Florida Panthers’ Chief Strategy Officer is leading the organization’s transformation with data-centered marketing and creative strategies to build a larger fan base.

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