All brands articles

Article The Revolution in Consumer Products: 5 Lessons from New Brands
November 10, 2021 | By Paul Earle, Contributing Columnist and Principal of A Day in the Sun
Paul Earle, Contributing Columnist As a lifelong student, teacher and practitioner of innovation, I have always been fascinated by the quest to understand how. To find signal through the noise. What does John Lennon have in common with Bach and Banksy? What behaviors do Thomas Edison, Ben Franklin, and Tim...
Article The Revolution in Consumer Products Continues: 12 Brands You Need to Know
November 8, 2021 | By Paul Earle, Contributing Columnist and Principal of A Day in the Sun
Over the past five years, a full-scale revolution has fomented in the consumer products world. Rules are being rewritten. What up-and-coming brands are changing the game and reinvigorating the shopping experience? Contributing Columnist Paul Earle dives into the 12 brands you need to know for the future.
Article How Consumer Goods Companies Can Turn Everyday Users into Influencers
October 11, 2021 | By Jos Harrison, Contributing Columnist and Global Head of Brand Experience and Design at Reckitt
Jos Harrison, Global Head of Brand Experience and Design at the consumer packaged goods firm Reckitt, outlines how brands can leverage building positive relationships with the everyday consumer to grow a strong brand recognition and experience.