book Archives - InnoLead

Article Book Excerpt: 3 Types of People You Need to Win Over

October 22, 2021

The new book from Shameem Prashantham, Gorillas Can Dance, presents examples of effective startup engagement strategies from companies like Microsoft, Unilever, BMW, and Cisco. This excerpt discusses the three types of internal corporate players who need to be on board in order to make startup collaborations successful.

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