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Article NASCAR’s First Chief Digital Officer on Experimenting with New Technologies and Platforms
March 1, 2023 | By Scott Kirsner, Tyler Smith
Tim Clark is the Senior Vice President and Chief Digital Officer at NASCAR, the auto racing sanctioning and operating company, headquartered in Charlotte, North Carolina. In this exclusive interview, he talks about leveraging new technologies to increase fans' engagement with the sport.
Article How Big are Innovation Teams at the Largest Companies?
September 25, 2015 | By Scott Kirsner
Sharing some data that came out of our recent benchmarking survey. How large are the innovation teams at the largest companies? Here’s what our respondents said…
Article Designing For Women — Advice From PepsiCo
May 16, 2017 | By Kelsey Alpaio
PepsiCo's Erica Eden explained some of her principles of “Designing for Women” and the steps companies should take to better understand and appeal to their women consumers.
Article How Reebok is Thinking Outside the Mold
June 1, 2017 | By Kelsey Alpaio
Bill McInnis of Reebok says the company wanted “a lot more speed, a lot more local, and a lot more custom.” This inspired initiatives like the "Liquid Factory" and "Cotton + Corn."
Resource Worksheet: How Are You Spending Your Time?
October 10, 2019
This worksheet shows some of the common activities that executives responsible for innovation engage in, as well as the benefits and possible risks of each activity.
On Demand Webcast What Top Corporate Innovators are Doing in 2016
September 22, 2016
InnoLead editor and co-founder Scott Kirsner shares seven examples of how companies like Toyota, Disney, GE, and Amazon are working to innovate better, faster, cheaper.
Event Photo Gallery Expanding Innovation at Our NYC Deep Dive
May 14, 2019 | By Kelsey Alpaio
At our recent New York City Deep Dive event, leaders from around the US met in New York to discuss tactics for starting and expanding innovation initiatives. See photos…
Press Release Startups and Universities are Underused Resources in Co-Creation, New Data Shows
March 19, 2019
Corporate innovation teams are primarily engaging in ecosystem building and co-creation with existing suppliers, distributors, partners, franchisees, and customers, according to a new report published today by InnoLead. This indicates there is a growing opportunity for innovation teams to work on building ecosystems and improving co-creation — typically defined as...
Event Photo Gallery Inside the Atlanta Ecosystem: NCR, Honeywell, and More
December 18, 2018
Our 2018 Atlanta Field Study brought over 50 executives together to discuss strategies for cultivating talent and building competitive advantage. Photos inside...
Event Photo Gallery Inside Cleveland’s Ecosystem: Cleveland Clinic, KeyBank & More
June 28, 2018
During our Cleveland Field Study, we toured the offices of Cleveland Clinic Innovations, American Greetings, KeyBank, the Rock and Roll Hall of Fame, and Progressive Field.

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