August 7, 2014 | By Scott Kirsner
Executive Bennett Blank explains how Intuit is creating infrastructure that encourages teams to test ideas in the market to help determine which ideas hold real promise.
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ArticleWhy Intuit Says ‘You Never Know’ about Ideas until You Test ‘Em- ArticleWhy Assurant Designed a Strategy Game for Employees to PlayFebruary 24, 2016 | By Scott KirsnerAmong the goals behind Assurant’s Strategy Learning Game: helping employees understand the company’s direction and driving a shift to urgency. Melissa Kivett explains…
- ArticleDesigning for Global Markets at Kimberly-ClarkJune 24, 2021 | By Collin RobisheauxDiapers, baby wipes, and toilet paper are essential household products that millions of families can’t live without. But how can these products be reimagined after spending decades on store shelves? Justin Sparks, Global Design Director, Kimberly-Clark Design — both of packaging and the products themselves — plays a key role in...
- ArticleHow Consumer Goods Companies Can Turn Everyday Users into InfluencersOctober 11, 2021 | By Jos Harrison, Contributing Columnist and Global Head of Brand Experience and Design at ReckittJos Harrison, Global Head of Brand Experience and Design at the consumer packaged goods firm Reckitt, outlines how brands can leverage building positive relationships with the everyday consumer to grow a strong brand recognition and experience.
- ArticleRunning More Innovative Meetings?September 27, 2019“[Is] there any…content/statistics around smart meetings and techniques that companies are employing in the brainstorming process to encourage innovation?”
- PodcastPodcast: Who is Leading the Charge on Gen AI in Big Companies?January 29, 2024Paul Baier, CEO, and co-founder of GAI Insights, answers questions about the shifts in corporate structures, the challenges faced by leaders, the fascinating use cases that are reshaping industries, and more.
- PodcastCan the Retail Industry Stay Relevant?March 26, 2019 | By Kaitlin MillikenCan the retail industry stay relevant with today’s consumers? We went to New York City for NRF’s Big Show to find out. Guests work at Footlocker and Retail Minded.
- VideoGeneral Motors and IBM on the Role of a Silicon Valley R&D OutpostFebruary 24, 2020 | By Kaitlin MillikenR&D leaders from General Motors and IBM discuss the mission of the companies’ Silicon Valley outposts, and the importance of tracking first movers in an emerging market.
- VideoHow General Mills Uses ‘Breakup Letters’ to Better Understand ConsumersFebruary 18, 2020 | By Kaitlin MillikenJodi Benson shares how General Mills puts consumer needs first, and how a 150+ year old company is evolving the way it innovates to better meet those needs.
- Video‘Loonshots’: How to Support Crazy Ideas That Just Might WorkFebruary 13, 2020 | By Kaitlin Milliken, Scott KirsnerIdeas that have the potential to reshape industries may end up stuck in the corporate basement. So how can companies embrace risky ideas? Authors Safi Bahcall and Hugh Molotsi serve up answers in this video.
