This 13-page PDF presents the outcomes of a session led by David Crean, Chief Innovation Officer at Blue Cross Blue Shield of Massachusetts, at the 2024 Impact conference. It explores key success metrics that business leaders focus on; how those are different from the metrics innovation leaders focus on; attitudes of different roles like CEO, CFO, CIO, and business unit leader toward innovation; and how participants allocate resources across three areas:
- Innovation that seeks to grow or extend the value of the current business
- Innovation that seeks to add new value to the current business, and
- Innovation that seeks to create entirely new value through new businesses.
An appendix includes blank templates so that you can run the activities that Crean ran during his session at Impact.
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