This 14-page overview describes 7-Eleven’s “pragmatic approach” to creating new revenue-generating partners, channels, and apps. Covers objectives and their business-driven approach.
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This spreadsheet, created with input from a group of a dozen corporate innovators at a recent event, encourages you to focus in on the areas of measurement that matter most to your executive sponsors, and will help you assign a score to each of those areas. The spreadsheet also gives...
