Lynnaea Haggard, Sundberg Ferar

Thought Leadership Before Putting the Customer First, You Need This Crucial Foundation for Effective Innovation

June 5, 2023 | By Lynnaea Haggard, Sundberg Ferar

Lynnaea Haggard, Industrial Designer - Strategist, for Sundberg-Ferar Product Innovation Studio, gives advice to CEOs of large organizations. She says that while customers and their input matter, it's important to have a guiding framework to keep innovation initiatives alive.

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