March 21, 2023 | By Kes Sampanthar, Managing Director, BCG BrightHouse, Lowman Harley, Associate Strategy Director, BCG BrightHouse, Scott Wolfson, Senior Strategy Director, BCG BrightHouse
BCG BrightHouse introduces the humane holistic design paradigm, which builds upon human-centered design, but allows companies to work with purpose for better societal and business outcomes.
