David Duncan, Innosight

Thought Leadership Three Tools to Drive Customer-Centric Innovation in Financial Services

June 6, 2023 | By Alasdair Trotter, Innosight, David Duncan, Innosight, Matt McGrath, Innosight

Alasdair Trotter, David Duncan, and Matt McGrath of Innosight explain how leaders can use market maps, strategic focus areas, and performance maps in their work for more successful innovation outcomes.

All articles by David Duncan, Innosight