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Article How SAP Created a ‘Safe Zone’ for Experiments
The software giant SAP employs more than 100,000 people globally, and employees are able to test-drive new product ideas with customers, almost like startup founders. Head of Strategy Claus von Riegen explains how it works.
Article My Advice: Connecting Innovation to Profitable Growth
To drive profitable growth, innovation must align with business outcomes, says Alexis Rolloff, Chief Innovation & Strategy Officer at GEHA. Many programs fall into "innovation theater," but success lies in using the right KPIs, avoiding common pitfalls, and fostering a supportive ecosystem.
Article Marketing Became Indispensable to Corporations. Can Innovation Follow Suit?
Marketing has matured into a vital, ubiquitous corporate function essential for both profit-driven and non-profit organizations. In contrast, innovation's path has been more erratic and misunderstood, often regarded as a sporadic activity rather than a manageable capability that can be harnessed for organizational benefit. How might we change that?